When you need more results ... not more staff
Sometimes you require more marketing communications resources but not more staff: bandwidth for special projects, expertise for that occasional job, or outsourcing of ongoing projects. I'm the marcom guy and I can economically expedite execution of your pressing program. My marketing communications consulting services include writing, editing, and production. If you are in the vicinity of Akron, Cuyahoga Falls, Stow, Kent, Hudson—or in an industry consistent with my experience—email or call for a free consultation. Let's see how I can help you achieve your goals.
Technical is my cup of tea; business-to-business is my bag
Special interest technical markets and B2B are where my experience and skills offer greatest value. My decades of publishing, business-to-business marketing, and electronic media work have included auto racing, meat processing, public water supply, software, horticulture, soybeans and oilseeds (for food, feed and energy), home cinema equipment, real estate, and more.
As content publisher for Etera, my team developed gardening content and email marketing messages. As marketing director at Soyatech, I managed development of a web site with extensive database-driven content and crafted email messaging to promote an international conference. As vice president of marketing communications at Pick Systems, I managed the company's first web site, produced advertising and collateral, managed product documentation, and was editor and publisher of a 100+ page bi-monthly magazine. For the US Navy I scripted and produced aviation-related training videos and built high-resolution spherical panoramas. For Sonance I wrote documentation and sell sheets for high-end architectural audio products. As a consultant to The Summit Real Estate Group I wrote 200 hundred press releases ... whew! What may I do for you?
Need more? While I offer a range of skills and love to roll up my sleeves to tackle a project, there are times when it makes sense to draw on a larger pool of specialized resources. That's why I maintain a network of competent, reliable, low-overhead practitioners whose skill sets complement my own: professionals I've worked with in a variety of contexts over the years. This allows me to build virtual teams tuned to the needs of your specific marketing projects, to execute crisply and cost effectively.
